Since the beginning of his time, the founder, Darrell Richards, has had a strong passion for the motorcycle lifestyle. He's a rider for life and his love for the life shows in everything he does. In 2020, he began Sinister Speed Co. which was meant to be a name for his aftermarket suspension business, but his lifestyle apparel quickly took on the name. Flaunting his new badass logo and brand which features a stylized skull that actually kind of looks just like him, he has disrupted the industry in the most #SINISTERAF way! The suspension company is still very much a successful endeavour alongside his apparel.